As part of the 2023 brand strategy for IQOS, our goal was to increase followership on Instagram while maintaining engagement rates. My team and I created a series of social media activations designed to serve as engaging content for our followers. Thus, while keeping the product at the core, we shifted our focus to the surrounding experiences. This approach opened up new discussion opportunities. IQOS evolved into a hub where individuals seek a sense of belonging, a community, and a source of quality content. Our rewards system further justified their time spent online.
Online activations
IQOS NOMAD
În ExtHAZ
IQOS RECOMANDĂ
Instagram grid refresh
Stories examples
